Shoreditch has undergone one of London’s most marked revivals in the last 25 years. In the early 1990s the area was characterised by print workers, clockmakers, and metalworks, rather than the IT, media, and creative professionals which occupy the buildings today.
As technology has evolved and the demand for inner city living has grown, vacant warehouses and factories have been converted into homes and offices. Today, Shoreditch is London’s technology and creative epicentre, with Google being the most recognised resident.
Gone are the days when Shoreditch was a deserted industrial district – in new London it represents the 24-hour ‘work hard, play hard’ postcode. Saddled next to the offices and Manhattan-style loft apartments, the newest bars, restaurants, fashion outlets, and art galleries are constantly popping up. The ‘pop-up’ concept has been embraced in The Box Park, Shoreditch’s answer to the traditional shopping centre.
Shoreditch’s proximity to the City of London and new transport infrastructure provided by the extended London Overground line has firmly put Shoreditch on the map for London’s best and brightest. A lifestyle preference to live within walking or cycling distance of work has fuelled demand for new homes in the area, with a raft of new developments having been completed in the last 10 years.
What can you buy in Shoreditch?
Shoreditch has retained its industrial charm well and is often described as London’s answer to New York’s Meatpacking District. Urban loft-style living has been embraced with many of the old industrial buildings retro-fitted to accommodate today’s modern living requirements.
These are highly desirable and price growth has been robust in the last decade as demand has outstripped supply. Apartments in and around Rivington Street and Hoxton Square are highly sought after but offer an urban retreat in the centre of the action. Further north towards the Regents Canal are a number of desirable developments offering a sought after work/life balance, and many new developments have also sprung up along City Road leading north west toward Islington.
The area also boasts a number of highly desirable pockets such as Brick Lane, Spitalfields, and Hoxton, with buyers also looking into Haggerston, Dalston, Clerkenwell, and Bethnal Green for their next home or investment.
Why we like Shoreditch
Shoreditch’s rediscovery has provided a vibrant mix of creative professions, culture, and living giving the area an infectious, positive atmosphere. Many of the homes in Shoreditch have been designed to embrace the area’s history and cultural diversity. Buzzing area such as Brick Lane and Spitalfields Market embrace multicultural art, design, and creation, further adding to the alternative charm of the district.
For the modern-day professional, living in Shoreditch offers the opportunity for the perfect work/life balance with its comfortable and convenient links to the City, Canary Wharf, and West End. For the student, the area offers the creative balance between study and play, whilst being close to London’s university buildings.
As an investor this is also good news, providing strong demand to fit investment objectives. There are a number of opportunities for short-term lets to corporate tenants, longer-term lets to young professionals, or investments for a family member looking to study in London.